Staying ahead isn’t just about keeping up with technology—it’s about leading the charge. This year, we’re excited to unveil a lineup of upgrades that will make iconik smarter, more collaborative, and even more effortless to use, so you can spend less time wrestling with tech and more time crafting stories that matter. You can see it all in our 2024 iconik Feature Preview.

Join our webinar to preview iconik's new features first.

Using AI to Empower Creators,
Not Replace Them

AI, whether we like it or not, is our new frontier. But like any new territory, it comes with challenges and opportunities. At Backlight, we’re leveraging AI to make your work life easier, without sacrificing the human touch that makes your content special. Remember when we introduced visual AI auto-tagging?

That was just the beginning.

By automatically adding searchable metadata to your media, we gave you more time to focus on the creative process instead of getting lost in the details. And then, with AI-powered transcriptions, we took it a step further, but we’re not stopping there. In the coming months, iconik will be rolling out even more powerful AI capabilities to streamline your workflow, and we’ll give you a sneak peak in the 2024 feature preview webinar.

Elevating the Review Process

Media is meant to be experienced, and if you're creating it, the journey from concept to final product often involves many rounds of review, discussion, and approval. This can be a grind—or it can be an opportunity for true collaboration and refinement. We believe in the latter. That’s why we’re enhancing iconik’s review and collaboration features.

Our goal is simple: to bring more clarity to your reviews and give your client conversations the impact they deserve. With these updates, every piece of feedback, every round of revision, will be easier to navigate, making the creative process smoother and more satisfying for everyone involved, and you can see them first hand in our webinar in September.

Automation that Works for You

Finally, let’s talk automation. Who wouldn’t want to eliminate the tedious tasks involved in managing media and collaboration? In our webinar, we’ll show you how we’re making automation more readily available to everyone. Want to automate something in iconik? It’s about to become easier than ever. We’re going to free you up to focus on the work you love, not the busywork.

Don’t Miss the Preview

These features are just the beginning. As we roll them out over the coming months, they’ll make iconik more useful, flexible, and accessible to more people than ever before.

Join us for an exclusive preview of what’s to come. This is your chance to see firsthand how iconik is evolving to meet the needs of today’s creators and to stake your ground in the future of media management.

Watch the webinar on demand

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