At iconik, our mission is to make media easily accessible and manageable for everyone. Part of how we do this is by simplifying media asset management, making it accessible, manageable, and aligned with customers’ pre-existing needs and technology choices. 

Today, we're pleased to announce an enhancement that underscores this dedication to providing solutions that integrate smoothly with existing infrastructure: iconik now offers support for Amazon Web Services (AWS) as a deployment location for our multi-tenant SaaS, alongside our existing support for AWS S3 storage inside iconik.

Why AWS?

Our decision to allow customers to choose their primary cloud deployment location into AWS stems from our respect for many of our customers' preferences and operational needs – as well as our regard for AWS and the technology it creates.

Iconik already supports AWS S3 storage, catering to customers who use it for their cloud storage needs and access that content directly from iconik. In fact, iconik’s Media Stats 2024 report showed that Amazon S3 was the most popular storage solution indexed in iconik, with 62.1PB data stored at the time of writing.

However, some customers need something even more deeply tied to AWS. 

In essence, many iconik users and potential adopters are already deeply integrated with AWS, drawn by its worldwide reach, top-notch security, and extensive cloud services. These teams have expressed a desire to have their iconik data and operations under the same roof as their other AWS workflows. 

We've listened, and we're making it happen.

By enabling iconik to run on AWS, we’re aligning iconik’s media management with AWS workflows, creating a harmonized environment that makes life easier for those who prefer organizing their operations within AWS.

"We’re thrilled to see iconik's media management capabilities running directly on AWS. AWS's global infrastructure and security, combined with iconik's intuitive and innovative approach to media management, means that our shared customers can expect highly reliable and efficient workflows tailored to their needs."

Chris Blandy, Director of Strategic Business Development for Media & Entertainment, Games and Sports at AWS

What this means for you

• Opt for the back-end that works for you: When signing up for iconik, you can set up the back-end that best suits your organizational preferences, whether it’s AWS or Google Cloud. This ensures that iconik will fit comfortably into your existing technology stack.
• Everything in one place: Running iconik on AWS will keep your data, transcoding, and proxies in the AWS network, which can minimize network costs and latency. 
• AWS-optimized operations: For heavy AWS users, pairing iconik with AWS means you can take greater advantage of AWS’s capabilities in security compliance and scalability, streamlining your processes.
• Retain flexibility: Regardless of where you choose to deploy iconik’s back-end, iconik can still connect to any cloud or on-prem storage you need to access. It’s iconik, as you know and love, just with some additional advantages for those who like working within the AWS ecosystem.

We want to make iconik the most flexible and user-friendly media asset management tool you’ve ever used. By adding AWS support, we hope to give you more ways to bring your team and their media together, especially for those of you who are already taking advantage of AWS's powerful cloud services.

We're excited about what this means for managing your media. We also know how important it is to make any transitions as smooth as possible, so we're here to help you every step of the way. Whether you have questions or need a hand getting everything set up, our team is just an email away at support@iconik.io.