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Collaborate with purpose. Collaborate with Iconik Review.

Melanie Broder
Chris McMahon
Published on
September 10, 2025
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Creative teams lose time in inefficient review cycles: scattered tools, out-of-sync threads, and decisions that cause rework and wasted time. Iconik Review ends the cycle by bringing together live, interactive sessions and async feedback into the same workspace your media lives, so teams can make the right call the first time.

Built on Cinesync’s Academy Award- and Emmy-winning technology, Iconik combines real-time alignment, master-quality desktop playback, and mobile-friendly access with secure sharing and support for more formats. The result is fewer costly revisions, faster time to market, and content that performs.

When every company is a media company, every team deserves state-of-the-art media tools that match their ambitions. Iconik Review brings the next generation of media collaboration features to every workflow, at scale.

Let’s take a look at what’s new.

Synchronized interactive review: Everyone on the same frame, live

Get instant alignment with synchronized video review — every collaborator sees the exact same frame at the same time, with live annotations. When creative minds align in the moment, they reach decisions faster and make breakthroughs that audiences remember forever. 

This frame-accurate synchronization is powered by the same Cinesync technology trusted by major Hollywood studios for their most ambitious productions. Whether you're fine-tuning a commercial's timing or aligning global stakeholders, teams don’t just approve faster, they improve the work by sharing ideas and making decisions in real time, elevating the entire production.

The best part? You choose how to collaborate. Need instant alignment? Jump into a live session. Working across time zones? Async comments flow seamlessly alongside real-time discussions, all stored in one central workspace.

The Iconik Desktop Player: Pro-level precision for your highest-caliber work

Before now, you could only review Iconik proxies. Now you decide on the real picture. The new Iconik Desktop Player lets you make critical calls on master-quality originals. Review content that can’t be played on a browser, like 32-bit EXR files, ProRes 4444, and HDR formats, all displayed in true color at full resolution, straight to calibrated monitors.

This is pro-level precision in your hands, ensuring your creative decisions are made on exactly the visuals your audience will see.

The Desktop Player is in development and launching in 2025.

Iconik on iOS: Unblock decisions anywhere

Keep momentum no matter where you are. Our native iOS App means feedback doesn’t wait for office hours. Whether you're commuting between meetings or reviewing rushes from a remote location, your creative workflow travels with you.

Review, annotate, and approve from your phone; upload or grab assets on the go. Working from the field now means you can capture that perfect behind-the-scenes moment and have it organized in your media library before you're back at your desk.

The iOS app is in development and launching in 2025.

Every note, annotation, and comment connected

Every annotation and comment made in the browser, iOS app, or Desktop Player syncs perfectly across apps and devices, so your entire team stays connected regardless of their preferred fidelity level. 

Colorists see masters, stakeholders see proxies, everyone aligns on the same creative vision.

Share with confidence: Control content visibility and accessibility

My Shares: Every Iconik user can see exactly what they’ve shared, who accessed it, and when the links expire. Revoke access instantly.

Playlists: Share the sequence, not just files. Give reviewers story context for smarter, faster feedback. Every reviewer understands not just what they're seeing, but exactly where it fits in your larger vision. 

Customized feedback: Keep threads clean with internal comments. Discussions and strategic decisions stay private, so that the right conversation happens with the right people in the right place.

PDF Markup: Review scripts and cuts together. Markup PDF (or Office docs via our Cloud Document Transcoder) alongside your media to keep feedback in full context.

Get started with Iconik Review today.

The era of fragmented creative workflows is over. Fewer do-overs and unexpected production costs. More high-quality content that performs with audiences across markets.

Ready to experience creative collaboration that matches your ambitions? Academy Award-winning technology isn't just for Hollywood anymore; it's for every creative professional who refuses to compromise their vision.

Sign up today or contact us for Desktop/iOS beta access to discover the power of real-time media collaboration. 

For current Iconik customers: Iconik Review is already available in your workspace. Jump in and experience the future of creative collaboration.

Give Iconik a try

Schedule a personalized Iconik demo with one of our experts and start your free trial today.

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Melanie Broder
Lead Writer

Melanie Broder is the Lead Writer at Backlight. She lives in Los Angeles.

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