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2025 Media Stats Report
Media-savvy audiences are consuming more content than ever, and companies of all sizes are working to keep pace.
To stay ahead, teams must not only create more media but also manage it efficiently. This is driving a growing need for solutions that streamline workflows, enable scalability, and empower teams to compete in a rapidly changing landscape.
Backlight’s annual iconik media stats report is uniquely positioned to provide insights into these trends. As a cloud-native product, iconik analyzes media across both on-premise and cloud storage, offering a comprehensive view of how organizations manage their content. This report stands out as the only publicly available resource about media management data, which has historically been difficult to access.
TL;DR
Cloud migration
The trend toward cloud data storage is still growing as teams want their media to be remotely accessible. Iconik customers continue to store 30% of their data on-premise and 70% in the cloud.
Rapid data growth
Data is growing rapidly and needs to be managed. Iconik data has grown to 207.3 petabytes, + 36% YoY. Scalable cloud-native solutions support this rapid media growth.
Rising media demand
Demand for video and other rich media is increasing. Iconik manages 223.5 years of audio (+ 7% YoY) and 464.5 years of video (+ 41% YoY). Put that all together, and it’s the same as streaming non-stop since the Renaissance.