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How much time and storage budget is your team wasting on work that you could automate?
If you’re still manually organizing collections, tagging assets, or managing where your media lives, there's an alternative approach. After all, every minute spent on those tasks adds up, and so does every gigabyte left in the wrong storage tier.
Iconik’s new Automation Engine is now out of beta and available to everyone, built for creative teams who want more time to create, not click around.
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Build smarter workflows without writing a line of code
With the Automation Engine’s intuitive, no-code UI, you can build “if this, then that” workflows to do things like:
✅ Auto-archive inactive assets. If no one has touched an asset in 90 days, automatically move it to cold storage, cutting storage costs.
✅ Enrich metadata instantly. Trigger automatic metadata updates when a file is moved into a specific collection, keeping your library organized and up to date.
✅ Use AI to transcribe interviews. Trigger AI transcription the moment new interviews are uploaded, saving time and making content easier to search.
✅ Clear out temp files. Set rules to automatically delete unused assets after a set number of days, reducing clutter and cutting down on storage spend.
✅ Transfer assets between storage tiers. Move files between cloud, on-prem, or cold storage based on status or metadata, keeping costs down while ensuring access.
✅ Run AI content analysis. Trigger AI analysis on upload to identify key visual elements, making assets easier to find and reuse later.
✅ Automate review requests. When a file hits the “Final” folder, automatically send it for review, so nothing gets stuck waiting for feedback.
All with a simple “if this then that” interface — no API or developer expertise required.
New: Multi-trigger automations for precise control
Need a workflow to run only when multiple conditions are met? We’ve added that functionality to Automation Engine for this release.
Use multi-trigger logic with an AND operator to fine-tune exactly when and how your automations fire, so your media flows through your pipeline with accuracy.
Why it matters: time, money, and sanity
Creative teams lose hours every week to manual, repetitive tasks, and those hours add up fast. But it’s not just time you’re losing. Storage costs can spiral when unused or unarchived assets pile up.
Iconik’s Automation Engine cuts through the busywork for you, automatically archiving old files, organizing your media, and triggering the right actions at the right time. That means less time wasted, lower storage bills, and more headspace for creative work.
💡 Think about it:
Automating just three 5-minute tasks a day saves over 65 hours a year. Multiply that across your team, and the impact is enormous.
Now add in the storage savings: archiving just 1TB of unused assets to cold storage can save hundreds per year, especially if you’re working with high-cost storage tiers. Multiply that across dozens, or thousands, of assets, and the impact is hard to ignore.
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Cost-effective and scalable
Automation Engine pricing is designed to keep your workflows efficient and your budget intact.
💸 $0.002 cents per full automation run
Unlike other tools, iconik doesn’t charge for every little action inside a workflow. You pay per completed automation, not per step.
If you’re on Pro or Enterprise pricing, iconik includes a set number of Automation runs with your account:
- Pro Customers: 50k runs per day included
- Enterprise Customers: 500k runs per day included
However, the more you automate, the more you could save, both in time and budget.
How to start automating
Getting started is simple.
- Navigate to Admin > Automations
- Click “+ New Automation”
- Start building your first workflow, without code
💡 Not sure where to begin?
→ Read the Automation Engine Help Center docs
→ Watch the video below to see Automation Engine in action:
Future-proof your media operations
The teams that scale fastest are the ones that automate first. If you’re still relying on manual steps, there’s a smarter way forward.
Iconik’s Automation Engine is here to:
✅ Eliminate repetitive work
✅ Cut down on costs
✅ Free up time for what actually matters — creating great content
Don’t waste another day on tedious tasks. Head to Admin > Automations and start building better workflows today.
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