How Orange Prestations TV scaled its graphic broadcast workflows 3x with Iconik, Ignifai, and Embrace

As the media services arm of Orange, Orange Prestations TV (OPTV) manages broadcast operations, post-production, and content distribution. Its work spans feature films, TV programs, and digital content, ensuring efficient media asset management across both linear and on-demand services.

However, with content now reaching more screens and formats than ever, the pressures behind broadcast graphics workflows have surged. Graphics must be produced faster, in more variations, and at the highest creative standards—a challenge that manual workflows could no longer support. 

To stay ahead, OPTV set out to modernize its Creative Studio, freeing designers from repetitive tasks and enabling faster, more efficient production. This meant building a cloud-powered, AI-driven media supply chain to automate graphics workflows at scale.

With the help of Ivory, a Consulting & Sales Outsourcing Services company, OPTV integrated Iconik and combined it with two other products—Ignifai and Embrace—to create “Hera”; a smarter, automated broadcast graphics workflow designed for speed, efficiency, and creative freedom.

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The challenge: Broadcast graphics that scale

OPTV’s Creative Studio—comprised of just two graphics designers and a manager—set out to scale its creative production while maintaining efficiency and creative excellence. With an ever-growing demand for high-quality promotional graphics across multiple platforms, the team needed to streamline their workflows and eliminate bottlenecks that slowed down content delivery.

To achieve this, they had to overcome several key challenges:

• Managing a rapidly expanding media library and ensuring assets were easy to organize, retrieve, and repurpose.
• Adapting promotional content for different platforms and formats without adding extra manual work.
• Simplifying approval and delivery workflows across multiple stakeholders to keep projects moving.
• Maintaining strict security and rights management protocols to comply with regional distribution rules.
• Connecting a fragmented creative ecosystem to improve collaboration and efficiency.

To move forward, OPTV needed a smarter, more connected way to manage media workflows, one that would support automation, enhance collaboration, and allow their creative teams to focus on producing great content at scale.

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The solution: A unified, automated media supply chain

Guided by Ivory's expertise, OPTV implemented a new, robust cloud-based media supply chain powered by three key technologies:

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Iconik: The central hub for media management and collaboration

• Cloud-based access to nearly +730,000 graphics assets across storage locations.
• Enables 450+ users to collaborate with seamless search and retrieval.
• Granular permissions ensure access control, territorial restrictions, and content security.
• Fast file sharing and distribution to streamline approvals and delivery.

Embrace Pulse-IT: Workflow orchestration and automation

• End-to-end automation for content processing, approval, and distribution.
• API-first integration, connecting with Iconik and Ignifai.
• Low-code workflow management, enabling agility without heavy IT dependencies.

Ignifai: AI-driven smart graphics production

• Automated generation of thumbnails, logo titles, and smart artworks.
• AI tagging and enrichment, improving searchability and content reuse.
• Dynamic adaptation of visual assets to meet platform-specific requirements.

What happens under the hood? Introducing “Hera”.

By integrating Iconik, Pulse-IT, and Ignifai, OPTV’s new workflow—“Hera”—became a fully automated, cloud-based system capable of scaling effortlessly while managing a media archive of some +730,000 assets.

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The results: Efficiency at scale for broadcast graphics

The transformation delivered game-changing results for OPTV’s Creative Studio:

• 3x increase in graphic production – from 25,000 to 75,000 deliverables per year, without expanding the team.
• Scalability in action – 3,500 illustrations processed remotely for the Cannes Film Festival.
• Faster, frictionless collaboration, eliminating workflow bottlenecks.
• A future-proof, cloud-based infrastructure that continues to evolve with OPTV’s needs.

“With Hera, my graphic designers have tripled our deliverables while significantly improving quality. Above all, their daily work experience has vastly improved. This transformation has not only optimized our existing workflows but also allowed us to expand into digital content creation.”

Why it matters: How Iconik drives innovation in media workflows

For creative teams facing scalability challenges, scattered media assets, and disconnected workflows, Iconik provides a future-proof solution:

• Media at your fingertips – AI-powered metadata ensures rapid asset discovery.
• Hybrid-cloud flexibility – Store, manage, and access content across cloud and on-prem storage.
• Integrated review & collaboration – Keep feedback loops tight and projects moving.
• Scalable automation – Reduce manual effort and unlock creative potential.

Together, with solutions like Embrace and Ignifai, Iconik empowers teams like OPTV to modernize creative operations, unlock new possibilities, and set the stage for future growth in an ever-evolving media landscape.

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