Did you know that 100 million hours of video content is being watched on Facebook every single day, and 10 billion videos are watched on Snapchat? Well if you are in marketing then you should, because a growing proportion of the content being watched every day is attributed to video for marketing. This is emerging with prominence in the industry and it so no surprise since video is one of the most effective mediums for communication; especially in the current consumer landscape.
Welcome to the first ever iconik blog post, or as we like to put it, where the story begins. Videos are all about telling a story and they are the easiest and most efficient way of communicating that story with your audience. That is true whatever the purpose, whether it is to entertain, educate, engage, motivate, or as part of a marketing strategy. iconik is about making sharing and collaborating on those videos effortless, so you can put all your energy into telling compelling and intriguing stories.